The Sweet Spot: Paid Ads vs. Personal Touch in Your Business

How to Choose the Right Growth Strategy (Without Losing Your Soul or Sanity)

Do you need to run paid ads to grow your business? Or should you just double down on your personal network?

That’s the question we’re unpacking in this episode of Mom Bosses Abroad.

Because let’s be real—this question comes up a lot, especially for wellness entrepreneurs, coaches, and mama CEOs building high-ticket, soul-aligned brands.

In this convo, we (Desiree + Iva) break down both pathways so you can build a leveraged business that feels good and gets results.

Paid Ads: The Fast Lane (With Caveats)

There’s no denying that ads can work. When done right, they accelerate visibility, bring in new leads, and scale your reach fast.

BUT.

If you don’t have your messaging dialed in, your funnel locked down, or the right energetics behind your offer—ads can feel like throwing money into a black hole.

And as Iva shares, you have to be prepared to test, tweak, and trust the long game. Ads aren't an escape route. They're an amplifier. And what they amplify needs to be built on real value.

Personal Network: Slower Start, Deeper Roots

On the flip side, tapping into your personal network can be powerful and profitable—especially when you’re just starting out.

Desiree shares how 80% of her initial business growth came from authentic connections: DMs, voice notes, Zoom calls with moms who already trusted her.

Your network knows your heart. And that can go a long way, especially when you're selling high-ticket, trust-based products like Kangen Water or sharing the business opportunity behind it.

💧 Curious about the water that started it all?
👉 oilyessentialsfamily.com/water

💼 Want to understand the model we use to build legacy wealth and aligned income?
👉mombossesabroad.com

So Which One Should You Choose?

Here’s our take: You don’t have to choose.

You can grow from your warm network and learn how to run ads in a way that doesn’t feel spammy or overwhelming.

The real sweet spot is knowing when to lean into each.

• Personal outreach when you’re nurturing, connecting, and building trust.
  
  
• Paid ads when you’re ready to scale and systemize.
  
  

And always—always—doing it from alignment, not desperation.

Start Where You Are. Scale With Strategy.

This episode will give you:

• Permission to ditch pressure and choose what works for you
  
  
• Clarity on what ads can and can’t do for your biz
  
  
• A reminder that growing slow doesn’t mean growing small
  
  
• And tools to confidently tap your network without feeling weird
  
  

Because there’s no one-size-fits-all in business. But there is a sweet spot.

And we’re here to help you find it.

🎧 Listen now: [Search “Mom Bosses Abroad” wherever you get your podcasts]

💧oilyessentialsfamily.com/water

💼mombossesabroad.com

Running ads or tapping your personal network, which one should you focus on? In this episode, Iva and Desiree break down both pathways so you can build a leveraged business that aligns with your values and gets results. Whether you’re brand new or ready to scale, this convo will help you craft a strategy that feels aligned and wildly effective.